Brief: One-Click DCM Integration
Many companies use Google's DoubleClick Campaign Manager (DCM) as the single-source-of-truth across all digital platforms. Here are two methods for Innervate's DCM Bridge, a one-click integration between Innervate and DCM.
This brief describes the two methods for Innervate/DCM integration:
Type I Integration: Custom creative
Type II Integration: Tracking creative
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