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White Paper: The Innervate Testing Methodology

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Innervate enables high-velocity creative testing that drives ad creatives to perpetually improve. Reduce wasted media spend by minimizing the number of impressions required to declare – with statistical significance – when one or more ad creatives are inferior to the others.


This white paper explains:

    1. The goals of Innervate's Testing Methodology

    2. How Innervate's A/B/n approach is different

    3. Innervate's confidence scoring

Download the White Paper