IDC Spotlight:
Fixing the Content Gap to Deliver a
Dynamic Customer Experience

While customer experience is a priority for most companies, many end up falling short of a fully holistic and dynamic CX. Why?
The reality is that while companies have invested heavily in CX solutions, data, and teams–those investments are often siloed and disconnected. In this report, Roger Beharry Lall, Research Director, Marketing and Promotional Applications with IDC, further addresses this problem:
“This division between adtech and martech omni-channels creates silos in terms of data, technology, tactics, teams, and experience, ultimately leading to a fragmented marketing approach that yields suboptimal results. Although the concept of unifying these channels seems intuitive, most organizations lack the necessary tools — and scalable content curation systems —to support this unified approach.”
He stresses…"To overcome these challenges, it is imperative for organizations to embrace content platforms that possess the capabilities to curate and create assets that support dynamic customer experiences at scale."

This report covers:
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How priceless CX resources become siloed, sub-optimized, and underutilized.
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How to solve the challenge of creating/curating and delivering dynamic real-time personalized content and experiences at scale.
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Why Innervate’s dynamic CX orchestration might be considered when working to close this content gap.
Download the Report
About Innervate
Innervate, the Dynamic Customer Experience Company, delivers a plug-and-play solution that allows organizations to orchestrate unlimited CX use cases seamlessly across any channel, using their existing systems and teams. With Innervate’s Dynamic Customer Experience Orchestration, it’s simple to get started, simple to scale and simple to succeed. Customers get modern CX use cases to market faster with Innervate’s open network architecture that easily connects systems and data sources, without requiring coding. Organizations quickly innovate unlimited CX use cases across channels, using existing systems, data sources and teams. Ultimately, customers grow a portfolio of dynamic CX use cases, enriched by the data and systems they’ve already invested in and networked. Welcome to the era of plug-and-play CX. Innervate.com.