Orora DCX OS
Our future-proof framework makes it easy to deploy new capabilities at the pace the market demands
A Simple Way to Stay Ahead of the Curve
In addition to Innervate's dozens of pre-built apps available in the AppXchange, Orora’s APIs make it easy to build even more apps, cutting the time and complexity of code development in half. What's more, Orora’s simple APIs provide access to a full array of powerful back-end systems.
Where Creativity Meets Strategy
From ideation to innovation, get all of your creative teams operating under one roof. Orora OS powers the dynamic creation and targeting of audiences, data-driven decision-making, and assembly of dynamic personalized creatives and video.
Proactive Automation Made Easy
Put your data to work post-launch. Orora OS automatically collects billions of data points and acts intelligently and proactively by continuously learning from the data.
People, Processes & Production in One Place
Manage people, processes, and production within and beyond the enterprise, and equip your teams with the tools they need to be successful.
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Activate Your Digital Superpowers
Innervate enables marketers and advertisers to build beautiful, brand-safe creatives and effortlessly execute unlimited numbers of simultaneous optimization experiments.
How to Build an In-House Creative Optimization Team
A critical key to improving ad performance, both in terms of effectiveness and resource efficiency, is continuous testing and optimization.
Beyond Basic Creative Testing
While you’ve probably heard terms like iterative testing and concept testing, how do you use these methods? How do you prioritize and order your tests so they’re both efficient and effective?
The Anatomy of the Smart Creative
How do you leverage key insights through smart creative? Innervate takes a unique approach when it comes to defining and recognizing elements of ads which affect all aspects of the process, from trafficking to testing.