The Secret to Marketing Agility (Hint: It’s Programmatic Creativity)

Imagine you’ve spent months perfecting your marketing strategy, only to discover that consumer behaviors have shifted (yet again).

Sound familiar? Likely, you don’t have to frame this as a hypothetical. We’re living in a reality where customer preferences evolve overnight, every night. This means relying on static campaigns is like flying blind.

Fortunately, there’s a fix. It’s time to embrace programmatic creativity—and the data-driven insights, automation, and real-time experimentation it offers.

Read more on programmatic creativity in the full article at MarTech Cube.