Survey Commissioned by RevJet Reveals Advertisers Have 10 Seconds to Communicate Their Message
SAN CARLOS, Calif., Oct., 3, 2018 – RevJet, creator of the first comprehensive platform for ad experiences, powering personalized advertising for Fortune 500 marketers, today announced the results of the RevJet Ad Experience Sentiment Report (AES Report). The first of its kind report revealed the behavior and sentiment of over 1000 consumers on digital advertising and online shopping. The AES Report was created by RevJet to help marketers identify trends and keep their fingers on the pulse of how consumers actually feel about advertising experiences.
Of note, people of all ages will skip video ads when given the opportunity, however, when skipping is not an option, half of respondents are willing to watch for 10 seconds before dropping off. 20 seconds into an ad, nearly three quarters of people will have dropped off, suggesting that key selling points need to be communicated within the first 10 seconds.
“Today’s AES Report findings prove that online shopping via smartphone is now normal behavior – not an exception,” said Mitchell Weisman, RevJet founder and CEO. “The data also shows a major difference in sentiment and tolerance of digital advertising between the older and younger demographics. This underscores how marketers must become capable of crafting and delivering at-scale, meaningful and personalized ad experiences that are uniquely tailored to their different audiences.”
Key findings include:
- People 44 and under are 80% more likely to purchase items online with their smartphone.
- People 44 and under are almost three times more likely to pay attention to online advertising than people 45 and older.
- People 44 and under are twice as likely to pay attention to Facebook Ads compared to those 45 and older.
- YouTube viewing behavior is no exception for those under 45 as they're 3 times more likely than those over 45 to pay attention to the ads.
- When given the chance, people will skip video ads. An overwhelming 97% of people reported that they would do so if given the opportunity.
- People under 45 years old are 4 times more likely than those over 45 years old to watch video ads without skipping.
- When skipping video ads is not an option, 50% of people will drop off within 10 seconds and almost 75% will be gone at 20 seconds.
- People under 45 years old are 6 times more likely to watch auto-play video ads.
- Across the age demographics, there is a general consensus (almost 80% of respondents) to the importance of privacy while shopping online. However, breaking the stereotype, the younger generation is just as concerned about privacy as the older generation while shopping online.
See the related infographic here: https://www.revjet.com/ad-experience-sentiment-report.
About the RevJet Ad Experience Sentiment Report (“AES Report”)
The AES Report presents findings from a quarterly survey of over 1000 consumers on their sentiment toward digital advertising and online shopping across all media channels and ad formats. The AES Report was created by RevJet to help marketers identify trends and keep their fingers on the pulse of how consumers actually feel about advertising experiences.
Contact RevJet for more information and for suggestions on future reports: info@RevJet.com | 650.508.2215
The RevJet Ad Experience Platform is a singular SaaS solution for the entire organization that leverages AI-powered insights to deliver personalized and effective digital advertising at scale. RevJet orchestrates ad experiences for all creative use-cases including DCO, audience management, creative performance visualization, experimentation, and self-optimizing performance competitions.