A brand’s introduction to its audience goes beyond any single ad or campaign. It’s a holistic journey that encompasses every touchpoint of the customer experience (CX). Especially in sectors such as hospitality, where every guest is unique, the key to great CX lies in achieving scalable personalization.
The secret? Harnessing the power of your existing data and tools to unify your advertising and marketing strategy.
Continue reading this article at Hospitality Technology.