RevJet, creator of the "Ad Experience Platform" powering digital marketing creative experiences for Fortune 500 marketers, today announced completion of its $21 million Series A Financing lead by Nautic Partners. Nautic, a Providence, RI based private equity firm with over $4 billion under management, previously invested $66 million behind RevJet's founders in their prior venture, LifeStreet Media, which became the #1 ad provider to Facebook app developers.
"RevJet is at the forefront of modern ad experience management with Fortune 500 companies standardizing on the platform to solve business challenges that couldn't be solved before," said Bernie Buonanno, managing director at Nautic Partners. "This is a major, underserved market that Mitchell Weisman and team have uncovered. With their differentiated product and competitive advantages, we are confident that RevJet is positioned for significant and continued growth."
RevJet's Ad Experience Platform is the first comprehensive enterprise platform purpose-built to power every marketing creative use case across every media channel at scale. Only in market for three years, RevJet is quickly becoming the new standard for omni-channel marketing creative experiences with 200% growth in Annual Recurring Revenue (ARR) from 2016 to 2017, and projected growth by over 200% again in 2018. RevJet is ramping up its already-significant investment in AI and machine learning, personalized cross-screen video and further expansion into international markets.
"Marketers today are expected to craft and deliver high quality, personalized, measurable customer experiences in a scalable production-worthy way – across every marketing touch point throughout the entire buyer journey," said Mitchell Weisman, RevJet founder and CEO. "On RevJet that's now possible, and we've seen our clients transform their marketing approaches and drive more value from their ad spend with no additional media investment."
RevJet's founding team has launched several successful technology businesses over the past 18 years. Additionally, RevJet's executive team comprises industry leaders from Google's Doubleclick, Adobe Marketing Cloud, Oracle Marketing Cloud, Offermatica (now Adobe Target), and AudienceScience.
The RevJet Ad Experience Platform is the first comprehensive enterprise platform that orchestrates meaningful, personalized ad creative experiences at scale. With RevJet, marketers manage ad experiences across every media channel. RevJet was purpose-built to power every marketing creative use case including DCO, personalization, audience management, workflow, approvals, creative performance visualization, experimentation, and self-optimizing performance competitions.
About Nautic Partners
Nautic is a middle-market private equity firm that focuses on three industries: healthcare, industrial products, and outsourced services. Nautic has completed 131 platform transactions over its 31-year history. Nautic's strategy is to partner with management teams to accelerate the growth trajectory of its portfolio companies via add-on acquisitions, targeted operating initiatives, and increased management team depth. Nautic generally makes equity investments of $25 to $100 million. For more information, please visit www.nautic.com.
Read the original press release on Business Insider's website.