Beyond Traditional Segmentation: How AI is Changing the Dynamic Content Game

Wondering what your customers really want? Right now? In 2025?

Here it is: Customers want brands to meet them where they are, in real time, with made-for-them messaging that’s genuinely helpful given their unique context.

Now, obviously, that’s a tall order. And it’s an order that traditional tactics, like generalized audience segmentation, won’t be able to fill.

With the help of artificial intelligence, brands can break free from rigid segmentation and deliver hyper-relevant experiences at scale.

To do that right, you need to understand three essential types of AI...