Stop Drowning in Data! How Hospitality Marketers Can Use What They Already Have

Hospitality marketers are swimming in customer data—from loyalty programs and booking behaviors to mobile app usage and post-stay surveys. But if you ask most teams what they’re doing with all that data, the answer usually falls somewhere between “not much” and “there’s too much manual work to do anything meaningful.”

The truth is, the problem isn’t a lack of data. It’s a lack of orchestration. 

For many hospitality organizations, the information is there, but it’s stuck in silos. The email team owns loyalty, the media team runs paid campaigns, and the web and social teams work from entirely different datasets. Everyone’s running fast in their own lane, but no one’s steering the ship at a strategic level.

So, how do hospitality marketers turn customer data into guest-centric campaigns that are consistent, scalable, and actually drive revenue?